Alberto Cabrera

Creative Director

"Most people make the mistake of thinking design is what it looks like. It’s not just what it looks like and feels like. Design is how it works."

Steve Jobs

No doubt, design starts with a look. But like brilliant architecture, great design is integrated with functionality. So, in advertising, it’s not just how someone looks at an ad or a marketing piece. Its how people feel, relate and react. The power to motivate people to take action is what defines great design. This is the essence of persuasion.

I’ve invested 20 years of my life working in advertising, visual communications, and design. I am passionate and driven to produce the kind of great creative imagery, marketing solutions, and intelligent branding that deliver results for my clients. I’ve enjoyed the privilege of working for clients in every category from consumer goods to pharmaceuticals, retail, healthcare, and medical devices. I’ve worked with clients such as Zeiss, Boston Market, Gordon Foods, Bausch & Lomb, Stryker and Wells Fargo.

Whether it’s a global Fortune 500 corporation or a local small business, the challenge is always the same. We must find a way to connect with the target consumer on an enduring emotional and intellectual level. That’s how you create loyal customers, and that’s what we do for clients at Evolve.

Alberto Cabrera
Creative Director