UX, Simplicity and Physicians East

What are two of the most important things to consumers when they visit a website? If you answered “user-friendliness” and “simplicity of navigation” you answered correctly.  No matter what type of business you have, whether its barbeque sauce or health services, your website has to be user-friendly. And not just on a laptop or desktop, but also on a mobile device. Physicians East, Eastern NC’s largest private medical-surgical multi-specialty healthcare practice, wanted our help in redesigning their website to better...
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The Best Recipe for Organic Reach on Social Media Channels

Social media ad spends have doubled worldwide since 2016 and for the first time ever, digital ad spend in the U.S. surpassed television spend by the completion of 2016. While Facebook is still dominating with almost 68% of the social media spend, Mark Zuckerberg threw us all a curveball in early 2018 announcing a shift in the algorithm that only took us a decade to decode. Zuckerberg and his social media buddies seem to always keep us guessing. So, how...
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It’s In the Details

Never did I imagine that my non-liberal arts degree and background would lead me to the Department of Defense; to my father’s surprise for certain, but it did. Seems all branches of service need designers, illustrators, writers and all-around non-liberal arts people too. I learned very quickly about the responsibility I had undertaken and definitely underestimated. “It can all come down to one incorrectly drawn nut,” I heard from the Project Lead. At the time it sounded dramatic to say...
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Making a Genuine Connection With Your Audience

Okay, you’ve made the extremely smart decision to partner with Evolve (insert textbook high-five here) and we’re deep into an early discovery conversation. Then one of our team members asks, “So what can you tell us about your target audience?” A few moments pass before you begin feeding us information like – women, age 25-50, live within a 25 mile radius of Anytown, USA, household income of 100k/year, etc, etc. While everything you’ve said is very important and helps us to...
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Looking at Privacy Settings on Laptop

Your Customer’s Privacy is a Big Deal

I don’t know about you guys, but I’m getting pretty sick of being notified about updated privacy practices for every website I visit. As annoying as it may be, it’s not just a coincidence that this is happening. It’s actually an early sign of an extremely important piece of legislation that’s going into play in the EU: The General Data Protection Regulation or GDPR for short. And if you think this important piece of legislation will only affect sites and businesses...
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Reading your email on your phone

How to Send a Successful Email in 2018

We would like to think people wait until they make it into the office before they check their email. However, when it comes to the year 2018, your mobile phone is more than likely the first and last thing they look at each day. This means that 71% of the time your emails don’t make it until 8:00 am before they get deleted. So how can you make sure your company’s email will survive the inbox? Get the Clicks for...
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Client Communication: The Good, the Bad and the Surprisingly Non-Existent

As marketers, our job is to speak for our client. Whether that happens directly through a public relations campaign or indirectly through the creation of materials that speak to their brand promise, everything we do communicates on their behalf. So how is it that our communications to our clients tend to get so muffled? The “No News is Good News” Trap Oftentimes, a client’s main complaint regarding agency communication is that there simply isn’t enough of it. We are caught...
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You Only Have to Climb Over Ten People

There are over 200 factors that determine a web page’s ranking on Google, and there are over 130 trillion web pages competing for the number-one position on Google. Many people without search engine experience think the market is saturated and there is little opportunity to reach that highly coveted top spot. The path to that key destination, however, may be easier to reach than it appears. Let’s assume that you have a search engine expert on staff who can create a website that’s perfectly...
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