The Challenge

Looking to tap into the success of the bustling craft beer market and our region’s rich history of barbecue, the Greenville-Pitt County Convention and Visitors Bureau engaged our agency to help realize their vision of a Pitt County Brew & ‘Cue Trail.

ClientGreenville-Pitt County Convention & Visitors Bureau
SkillsPhotography, Design, Videography

What came to life was a multifaceted production that helped generate excitement about the trail, encouraged visitors and residents alike to participate, and incentivized them to complete the trek.

We started with a “Passpork” that allowed visitors to document their trip with personalized stamps for each stop at both classic barbecue joints and new brew pitstops.

An accompanying video helped launch the start of the trail to visitors and residents and continues to be a featured part of their trade show display.

We provided each location with the collateral it needed to inform visitors about the trail and get them started, including door clings, t-shirts, passpork booklets, table toppers, and posters.