Time Financing Service ® engaged our agency seeking to revitalize their brand, and live into their promise as one of the area’s most reliable personal lenders, competing on the scale of national brands vying for the same clientele.
The organization underwent a comprehensive rebranding befitting a company of its size and scope. The logo redesign and website development are the two most striking illustrations of this transition, both in design and effectiveness.
Through a comprehensive integrated marketing campaign that utilizes print, digital, broadcast, radio, and billboards, we effectively increased site traffic and call volume by nearly 20% year over year.
An extensive primary research project enabled us to gain extremely valuable insight into the behaviors and habits of the ideal Time Financing Service ® customer. This research, while time intensive, allowed us to better target our messaging to the true nature of the audience, and maintain the high value of our marketing efforts.