The Greenville-Pitt County Convention and Visitors Bureau was looking for an exciting way to put a giant pin on the map in eastern North Carolina, and generate interest in our smaller but fast-growing community by highlighting all that Greenville and Pitt County has to offer.
We were brutally honest with the client about the amount of time and energy it would realistically take to make a project like this do all they were expecting. In the end, they trusted us and we worked with the CVB to create this award-winning video that is continuing to capture the attention of business and leisure travelers alike.
The following brochure pieces helped unify the messaging by utilizing the image attributes established in the video and the pre-existing tagline, “Find Yourself in Good Company.” For a client concerned about price, as well as numerous audiences to consider, one-sheet inserts provided a layer of flexibility that enabled the collateral to be personalized for the unique needs of the reader.
